The above title is that of an excellent article by business reporter Andrea James in the online version of the SeattlePI about a trade mark dispute between Go Northwest! and Northwest Airlines (now a wholly owned subsidiary of Delta Airlines). The article is informative, well thought out and balanced. See for yourself by clicking on this link http://blog.seattlepi.com/aerospace/archives/175612.asp. You also will find that the story has generated a good bit of interesting discussion. You may want to join the discussion as well.